What is Negative SEO? How is It Protected?
In the penguin features that Google has released as an update in the past, there were details that would please those who use negative SEO. This update has started to work to deeply affect competing companies by mobilizing malicious website owners. This situation can happen not only to you, but also to yourself. It can damage your website and cause you to lose your valuable rankings. But in a way, you are lucky that there are protective measures for this.
Can you protect your website from negative SEO attacks can you see incoming attacks In this article, we will share information about them and how to protect you. Negative SEO involves techniques that sabotage your search engine rankings to decimate your business. It doesn't happen to everyone, but it's something every website owner should know that when you notice it early, you can avoid great dangers.
What is Negative SEO
If we briefly summarize the definition of negative SEO, it consists of black hat, that is, black hat and unethical methods aimed at decimating a competing site or completely removing it from the search engine. Your site's hit drops, opens slowly, and so on, encountering many problems, causes you to reflect poorly on Google. An off-page and on-page method is an action that a website does not have a function and will almost reflect poorly by following it.
One of the best ways to do negative SEO is to connect with irrelevant link texts from various low-quality websites. Website owners can follow all the low-quality backlinks from various SEO tools or review the progress from areas such as Google search console.
Copying and distributing your content on other sites
Creating public and private connection networks that return to your page
Creating links with spam content or low-quality
Creating fake social network profiles to attack your reputation
Linking to your site using link texts such as ”Viagra“, ”escort" or other suspicious keywords
Trying to remove your most valuable backlinks
How to Determine Negative SEO?
Receiving punishment
The most important result of noticing this situation is whether your site receives a penalty or not. When website owners see a decrease in traffic, they are investigating the reason for this. If Google has sent a penalty notification to your e-mail address, you can start taking the necessary actions.
robots.check your txt file: Your site is not fully active with the access restrictions you have previously set. You may be preventing browsers from accessing certain pages, or even your entire site. This is a fairly common occurrence, especially if you have recently redesigned your site or started a new one.
Be sure to check out => What is SEO Competitor Analysis? What Is Worth Paying Attention To?
Search for the robots meta tag: Website owners recommend that search engines scan and index a page and decode it into a robots.to october txt or prevent it from being replaced, noindex robots can add the meta tag.
Scanning Errors: You can check for scanning errors in the Google Search Console to find other problems that may prevent bots from indexing your pages dec
How to protect yourself from negative SEO?
Google Webmaster Tools
After Google manages its own system, its requests should be followed up with Negative SEO protection, Google Webmaster Tools as it wants, and its actions should be monitored from here. They will notify you when your site is attacked by malware, if some of your pages are not indexed, if you have some connection problems, or if you have received a manual Penalty.
Backlink Protection
It is important to follow them when you research, find the site that suits you best, and buy promotional articles with money to be useful in the long run. One of the biggest tricks done here is to pretend that you are the one who can try to remove your best backlinks by contacting webmasters to have the links removed. To prevent this from happening, we recommend that you always use an email address such as webmail instead of a Hotmail address.
Every good SEO specialist regularly monitors his own backlinks, ensuring that they give results and determining if they work. The best way to do this is to use a tool such as the Connection Control Tool. You can control them manually or you can also monitor them with tools such as semrush. With this tool, you will not only be able to check if your backlinks are still there, but also whether they are still active and whether their status has changed.
Content Protection
If your site is loading slowly, this may be one of the first signals. Copyspace, the function of which is to copy and paste articles, is a great service that helps you check if someone has copied your content. All you have to do is add your URL and then you can see your content and start the necessary actions.
Server Protection
Assuming that even an hour is important to you when you have instant jobs or DDoS attacks can cost you big losses. There is quite a lot you can do to protect your server from hacking and DDoS attacks. It is a little more expensive, but you can protect your site from such attacks by purchasing a server with DDoS protection. In addition, you can avoid such problems by using one of the few DDoS protection tools on the market.
