What is Google Adwords, What Does It Do And How Does It Work?

If you have a business no matter which sector it is and you need to advertise, Adwords may be the solution you are looking for. Like large businesses, you don't need to start by setting high numbers at the beginning, for example, you can review the ideal numbers for the beginning by determining what suits your daily budget. There is no minimum expenditure to get started in the Google Adwords system. The second reason why Google Adwords can be a good option for those who want to advertise is because the ads are very well targeted.

By setting ads to appear only in certain cities and locations, you can make this ad option useful for service companies that cover a specific area and cover more areas. Because you pay when you interact with your ad, you can better understand where your ad spend is going. With the right Adwords setup, you can track when someone is calling you because of an ad. This type of measurement offered by Adwords allows you to make better decisions and be more strategic in your advertising spending. This way you can keep your planning more specific, clarify your goals.

Get a top position on Google, which is used by all businesses

You can only pay when you click on your ad, you don't pay outside of it

You can decide how much you will pay per Click

You can set your daily budget and change it at any time.

Types of Campaigns You Can Create on Google

When you dec to create a campaign on Google, you can choose from 6 different campaign types.

1. Search campaign - Reach customers interested in your product dec text ads.
2. Display advertising campaign - Post ads of different types and images on the web.
3. Shopping campaign – Bring your products to the forefront with shopping ads
4. Video campaign - reach and interact with viewers on YouTube and on the web.
5. Application campaign - Increase application promotion on Google's networks .
6. Smart campaign - Achieve your business goals with automated ads on Google and on the web.

How Much Does Google Adwords Cost?

Google is a PPC platform, for those who are wondering what PPC means, it means cost per click. In order to earn income, you need to invest money in the campaign that you will create, that is, in your ad, so that you can get a return. But keep in mind that PPC means pay-per-click, which is a digital advertising model in which companies pay only when a user clicks on their ads. The main purpose of advertising here is to redirect potential customers to your website, which means that you have to pay for ads. The cost of your Google Ads campaign will vary depending on your industry, the keywords you want to target, the quality of your website, and other variables. One of the main advantages of Google Ads is that it is flexible in terms of cost. Depending on your circumstances, you can run a small campaign on a limited budget and make the groundwork for revenue by printing your profits on re-ads until you start generating significant revenue.

Do Google Ads Affect SEO?

PPC and SEO, which are revenue per click, have very similar goals and methods to each other. It is worth dec that although both of their campaigns are aimed at users searching on Google, they consist of two completely different techniques that do not affect each other. Having a good PPC campaign will not technically affect your SEO, because it has no effect on your rankings or how Google perceives you. Users will not be affected like this banner link because it comes to your site with ad clicks.

A solid SEO strategy also does not guarantee a good PPC campaign, but optimizing your website for search engines can help you dec your landing page quality score. In addition, if you streamline the work of creating separate pages for each of your services and target areas by planning, you will achieve better success. If you want to give more successful and reversible ads with Google, dec is the best way to use SEO and adwords together.

Be sure to check out => What is SEO Competitor Analysis? What Is Worth Paying Attention To?

How does Google AdWords Work?

For example, if you have a blog or website that currently receives 100,000 visitors every month, let's say it's on your business or website, this corresponds to more than 1 million rates every year. Although we cannot say exactly what the net value is, we can say that its calculation is as follows.

For example, let's say you have 100,000 ad impressions per month.

You have a click-through rate of 1%, which is a fixed value.

With a short calculation, 1% of 100,000 is equal to the value of 1,000.

If we make an assessment based on Turkey,;

If the CPC of the ad is 1.00 TL, you will earn 1000 TL.

The logic of working with Google AdWords differs slightly compared to other places where you can advertise. When the clickthrough rate is displayed for a specific keyword in SERP, the system automatically detects it and estimates the probability that your ad will be clicked by users. Google Ads basically takes into account the historical performance of keywords based on the location of your ad.

Another one, advertising relevance, can be considered as an element that evaluates how closely your keywords are related to your ad text.

In the landing page experience, Google determines the landing page experience based on how relevant your landing page is to the ad and how relevant the user is to dec search query. The landing page experience status indicates whether the landing page provides a good experience to users who reach the page after clicking on the ad. Website owners are more focused on just advertising. As we mentioned in our article, it is of great importance for you and for users to act by combining the Google adwords experience with SEO.