What Is an SEO Compatible Website?
SEO dec dec Search Engine Optimization) compliance is, in the simplest terms, the compatibility of your website with search engines. The high level of this compatibility helps search engines decipher your website, classify it correctly and save it in their index (directory).
After saving it in their index, your site will also be added to the results dec when there is someone searching for keywords contained in your website. But getting into this ranking is not enough alone to get ahead of your competitors, your page should be listed at the top of the organic results. The higher the SEO compliance of your website, the more likely you will be placed at the top of the results page. When working on SEO compliance, you should never forget that the website was created to benefit human users. So what should we do to get to the top? (for more information about the corporate services offered by egegen to increase the organic visibility of your websites, you can review our Corporate SEO page.)
What are the SEO compliance elements on the website?
It is very important that the content on your site is fully indexable by Google. To achieve this;
MOBILE COMPATIBILITY OF THE WEBSITE
Nowadays, mobile devices are used at least as often as computers to conduct research on any topic. Now remember your own user experience, what did you do when you clicked on a website designed for the latest desktop that didn't fit on your phone's screen and made it difficult for you to process, view content? If your website is not mobile-friendly, users will leave the site immediately, as you are very likely to have done, and this will cause your ranking to fall. In order for your site to be compatible with mobile devices, it must be designed to be “Responsive”, that is, it can adapt to the screen size.
How Do You Know If Your Website Is Mobile-Friendly?
In order for your website to be mobile-friendly, it must be designed accordingly in the first place. For this reason, you should definitely specify this when creating a website. The “meta viewport” tag should be added to the software when preparing the website for mobile compliance. This tag allows you to adapt your web page to the screen size.
How do we know if a website is SEO compliant?
Let's say your website is now ready, but has it become mobile-compatible? How will we see this? Google Search Console has a plugin that helps us with this. By clicking on the link below, you can test for free whether your website is mobile-compatible by personally using Google services.
If Your Page is Not Mobile-Compatible;
You will encounter a screen like the one above. On the phone screen located on the right side, you can see how your website is displayed on the mobile. In the left part, Google lists the problems that you need to solve. Instead of solving them one by one, you can briefly make your website mobile and check if there are problems again.
If Your Page is Mobile-Compatible;
On a screen like the one above, you will see the result “The page is Mobile Compatible”.
RESPONSIVE DESIGN (RESPONSIVE WEB DESIGN) WHAT IS IT? HOW SHOULD IT BE?
Responsive web design means that when viewing a website, the device used to display the page(Computer, tablet, phone, etc.) it is a website development approach that generates dynamic changes depending on the screen size and orientation and can adapt to the corresponding device. Responsive web design allows you to adapt to all users with any device, from huge monitors to small smartphones.
Instead of creating a different codebase for each screen size, all screens can be supported with single HTML using CSS. CSS determines the layout of your website. Responsive design allows your users to have equal access to information regardless of their device, while also providing the ability to hide items such as background photos on small devices to improve the user experience. The main purpose of responsive web design is to improve the user experience. For this reason, your page should be able to load quickly on every device.
WEBSITE UPLOAD SPEED
For SEO, the speed of loading the website is very important. The artificial intelligence of search engines can calculate the speed of page loading by looking at your domain address, and if your page is not loading quickly, this may dec your ranking. Nowadays there are various tools with which you can test it. Of course, Google also serves website owners here. You can test the loading speed of your site using PageSpeed Insights.
When you click on the link below, you will see such a screen. When you type the address of your website in the Analyze section and click on the “Analyze” section, a screen will appear that gives you the results of the test you have done. On this page, you can see at the top left how your website performs at load speed on both mobile devices and desktop computers. PageSpeed Insights not only measures the speed of your site, but also gives you suggestions for improving your website.
To measure the loading speed of your website; https://developers.google.com/speed/pagespeed/insights/?hl=tr
OTHER THINGS YOU CAN DO TO INCREASE THE SEO COMPLIANCE OF YOUR WEBSITE;
What to do to improve the SEO Compatibility of a website
Use Subtext
Googlebot can't see pictures the way we do. That is why the name and subtext of image files are so important, you should prefer file names and subtext that depict your images. So Googlebot can understand what is in the image by reading the file name and subtext descriptions.
Hidden Content
If you hide some of your content behind forms or expandable menus, search engines may have difficulty finding and understanding dec content. Googlebot doesn't always have problems finding this content, but it will still be best to always have all of your content visible on your page.
Add Transcripts
As with the images, Google cannot understand the video and audio recordings. To make such multimedia content understandable, add a transcript to the bottom.
Use of the ”nonindex" Tag
dec tag "nonindex" informs search engines that the content contained here should not be added to the index. This can be very useful on pages that are under construction or are intended only for internal personnel use. However, if you accidentally use this tag on a page that you want users to view, your ranking may drop because people won't be able to access the page.
6) Optimize your website according to UX, i.e. user experience.
7) Your website must necessarily contain original content, otherwise search engines may decriminalize your website for copying content.
8) You should be careful when using iframes. iFrame helps you show a different web page on your website. Using it too much can slow down your website, and if you use an iFrame from a site that is not reliable enough, it can also reduce your reliability score.
9)Use Social Media.
Your social media accounts can also be viewed by search engines dec If dec have a high number of interactions and followers, this will also make your website important for search engines. In particular, sharing the content published on your website on social media accounts can be an effective method.
10) Interact with Your Users. Be sure to add a comment section on your website and actively use this section. User reviews are quite important for Google.
11) Pay attention to software errors for example, if you use the “nonindex” tag on the wrong page, search engines will not display this page in the results section and your page traffic may dec significantly.
12) When choosing URLs and Domains, choose the ones that are as short and concise as possible. Search engines do not like complex decodes.
13) The names of multimedia files that you add to your site must necessarily decipher multimedia, search engines cannot see the images, they can only read their names and subtext.
14) Robots that are necessarily correctly prepared on your website.there must be a txt file. robots.a txt file is an important file that regulates factors such as which regions search engines have permission to enter and view on your page, which sections they can index, and dec.
15) Your website must have a Favicon. Favicon is a kind of miniature logo. Thanks to this logo, users will remember your site even if they see it in different media.
16) The website must comply with the Schema (Structured Data) infrastructure. You can also think of it as an online library where your tags are sorted correctly. Currently, the ratio of Schema-compatible websites in the world is not even 1% yet, so owning a Schema-compatible website can give you a serious advantage over your competitors.
17) Your website should have a site map to facilitate the work of both users and search engines dec
18) As we mentioned earlier, search engines do not like deciphered and long-typed codes. For this reason, your website should be more text-intensive than code. Up to 25% of your website should consist of codes. The remaining part must necessarily consist of content such as text, multimedia.
20) Your site should have Breadcrumb, which significantly improves the user experience. In this way, users can easily understand the page they are on on your site, and they can easily reach the page they want to go to.
21) You should use title tags for keywords. You should also be careful not to overdo it when using these tags, your title tags should not be longer than 70 characters.
