What is SEO Competitor Analysis? What Is Worth Paying Attention To?
What is SEO Competitor Analysis ?
Competitor analysis is one of the first processes that a website needs to develop and plan for. It is more of a process of obtaining a comprehensive report that takes place as a process of knowing what your competitors are doing so that you can use their weaknesses to your advantage. It doesn't matter which sector you are currently serving in, it is important to have information about the current and different competitive analysis modes because your competitors will always be there. The same analysis methods can be applied when looking at SEO trends.
Although competitive SEO is an important step of SEO in the early stages, many websites still ignore it. It would be a mistake to turn to entering keywords, creating links, and optimizing content, without knowing and gaining knowledge about how competitor analysis should be performed. Therefore, if you want to win in the market, you should know that your competitors exist and are struggling without you, so competitor analysis should never be skipped for you to compete in this sector.
SEO Competitor Analysis Needs to Be Done
When you scan your keywords, look at the top-ranked websites and find out which SEO strategies they use the most and which ones work.
Find your opponents' weak points, take steps to get ahead using the vulnerabilities here.
Explore your content gaps for example, if your content is not being entered every day, activate it and make your categories more full.
Find the best performing keywords of your competitors and optimize for them.
What to Look For in SEO Competitor Analysis
The main goal of an SEO strategy is to get more views on the keywords you have set, and to increase your revenue, you need to rank above competitors on search engine dec pages. If you don't have a comprehensive knowledge of the SEO strategy that your competitors are using to get there, it's quite a difficult prospect to expect to rank above your competitors. In this context, it would also be wrong to proceed only by adhering to a certain strategy, for example, besides keyword research, competition analysis is also very important to achieve the desired ranking.
Competition analysis is a way to identify websites that rank higher than you on search engine dec pages. The analysis should provide you with in-depth information about what your competitors are doing to get to their positions.
Find Great Competitors
Dec First step you can take in discovering great competitors is to put together a list of great competitors that rank higher than you for the same keywords. Your competitors in your industry consist of businesses that have similar products or services and target the same search terms dec There are several SEO tools that will help you determine the domain name authority that your competitors have. The main purpose of this step is to determine what issues you need to take action on that your competitors have left you behind. It is already clear which websites you will choose as competitors, even if it is a small one, that you will start this business by taking some sites as an example before entering the industry.
Use Keywords to Compare Rankings
In this step, all you have to do is type in the search bar by learning your keywords belonging to the sector in which you are serving in which sector from competing companies or SEO toos. dec this step, all you have to do is type in the search bar. Starting by checking which sites appear on yours, that is, setting goals always leads you to success. These are the sites that you should focus on when analyzing the content. The content of the top ranking sites for your keywords most desired because it is very high quality and informative content rather than taking up your backlink strategy to better identify, your first goal is quality content and proper SEO with the regulations must be up. The specified keywords can be applied to your existing pages or you can place your keywords in the right proportion in these contents by specifying new content topics.
Discover the Gaps in Their Strategy
As most large companies do, use SWOT analysis to determine opportunities for your competitors so that you can take advantage of them for your own company. If we briefly define what is SWOT analysis, it is passed as ensuring that strong or weak, advantageous or disadvantageous points are considered as a whole during the decision-making stage on any issue. There are many SEO tools on the market that are easy to use on the browser. Thanks to these tools, you can focus on your competitors' on-page and off-page SEO so that you can make a better plan for yourself. Elements that you should pay attention to in competitors;
- Backlinks
- Social media
- Link text
- Content
- Create a Content Strategy
After you have a comprehensive knowledge of the keywords and strategies used by your competitors, you need to make changes to your own website, that is, to the pages and content that you created earlier. You can emulate a competitor's content by using relevant keywords you found during your analysis and optimizing your old content. Of course, we don't mean copying from imitation, but look at what it does.
How he achieved these achievements, you should focus on this issue. If you need to create new pages when you review them, you can do it from the beginning or even create a category and equip it with quality and user-oriented content.
The Best Competitor Analysis Tools
Ahrefs
Ahrefs, which is also used with different tools and is one of the most preferred SEO tools, is designed to create successful jobs in the entire SEO topic, even alone. In Ahrefs' Site Explorer Tool, you can easily view reports for your competitor fields and pages by the number of keywords they rank.
You can access the Ahrefs Site Explorer Tool for free with a 14-day trial period. However, if you want to regularly conduct competitor analysis, you need to switch to a paid account in order to continue using the tool.
SEMrush
You can easily identify your main organic competitors, what their best performing content is, how much traffic they receive, and SEO trends over time. You can also analyze Traffic and compare your website with theirs, compare your website's target audience with your competitors, view their best organic rankings and location changes over time.
SEMrush is able to allow up to 10 queries per day on a free account. If you want to explore more brands or use it as your SEO tool, you will need to purchase the paid version.
Result
After scanning the SEO strategies of your competitors, you should definitely take some time to strengthen your content, increase your ranking and increase organic traffic, and do SEO competitor analysis because this will provide you with many opportunities. Your competitors are probably reviewing your website right now, but you should focus on doing the same and not falling behind yourself or even rising on the contrary.
Compare your content with the content of your competitors. To improve your content, learn from your competitors and try to do what they do best.
Find your content gaps and keep your website up to date and look positive to the user in a full way.
Analyze your competitors' traffic and optimize your website for the best performing keywords.
